Custyle - AI Merch Agent Beta

Custyle Privacy Policy

Effective Date: 9 July 2025

1. Who We Are

Custyle ( "Custyle,""we,""us,""our" ) is an AI-powered platform that enables creators to design, personalise, and sell on-demand merchandise—starting with T-shirts—world-wide.

Registered Address

71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom

Contact Emails

2. Scope of This Policy

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you:

  • visit or interact with custyle.ai , our mobile apps, or our official Discord server;
  • create, upload, or purchase designs and products;
  • connect Custyle to third-party services (e.g., print-on-demand fulfilment or payment processors).

It applies to all users, including those in the UK, EEA, Switzerland, the United States, Canada, and Australia. Regional disclosures appear in Section 10 .

3. Information We Collect

Category Typical Data Points How We Obtain It
Account Identifiers name, email, username, phone you
Profile & Social Info avatar, bio, social-login ID you / OAuth provider
Design Content images, prompts, style tags, colour palettes you & AI generation
Commerce Data orders, shipping/billing address, VAT/tax ID, last-4 card digits checkout / payment processor
Usage & Device Data IP, cookies, browser, OS, referrers, clickstream automated via cookies & SDKs
Coarse Geolocation city/region inferred from IP automated
Support Comms chat logs, emails, surveys, Discord tickets you
Analytics & Inferences preference scores, trend likelihood generated by analytics & ML

4. How We Use Your Information

1. Service Delivery – authenticate accounts, generate previews, process payments, fulfil and ship products.

2. AI Processing – power image generation, recommend styles, and— only if you opt-in —improve our models with anonymised training data.

3. Analytics & Product Improvement – monitor performance, debug issues, run A/B tests, and enhance recommendation algorithms.

4. Marketing & Community – send product updates, promotional emails, and Discord notifications (you can opt out at any time).

5. Legal, Security & Fraud Prevention – verify identity, resolve disputes, comply with tax/trade rules, and prevent malicious activity.

5. Legal Bases (GDPR / UK GDPR)

Purpose Legal Basis
Account creation & order processing Contract performance
Fraud prevention & tax compliance Legal obligation
Analytics & product R-&-D Legitimate interests
Marketing emails & model training Consent (withdrawable)

6. How We Share Information

Recipient Reason for Sharing
Print-on-Demand & Logistics Partners manufacturing, packing, global shipping
Payment Processors (e.g., Stripe) secure transactions, fraud screening
Cloud & AI Providers hosting, model inference, CDN delivery
Analytics & Marketing Platforms site metrics, attribution, retargeting
Support Tools help-desk ticketing, email management
Affiliates / Successors corporate restructuring, merger, acquisition
Public Authorities & Legal Advisors compliance with law or to defend rights

We do not sell your personal information.

7. International Data Transfers

Your data may be processed in the UK, EEA, United States, and Singapore. Where required, we rely on UK adequacy regulations, EU Standard Contractual Clauses, and/or the UK-US & EU-US Data Privacy Framework to safeguard transfers.

8. Data Retention

Account data – retained while your account is active, then up to 24 months for tax, accounting, and dispute purposes.

Opt-in design assets – anonymised copies kept indefinitely to maintain model integrity.

Cookies – see our Cookie Notice for individual lifespans.

9. Security

We employ TLS encryption in transit, AES-256 encryption at rest, least-privilege access controls, regular penetration testing, and vendor due-diligence reviews. No system is 100% secure—please use strong, unique passwords and enable any additional security options we offer.

10. Your Rights & Choices

Region Key Rights
EEA / UK / CH access, rectification, erasure, restriction, portability, objection, automated-decision review, lodge complaint
California (CCPA/CPRA) know, delete, correct, opt-out of "sharing", limit sensitive data use
Other U.S. States additional rights under CO, CT, UT, VA laws
Marketing unsubscribe links in every email
AI Training Opt-Out toggle in Account → Privacy

To exercise any right, email info@custyle.ai or use in-product tools.

11. Cookies & Tracking Technologies

Custyle uses:

  • Essential cookies – login, basket, fraud detection.
  • Analytics cookies – traffic stats, product usage.
  • Advertising cookies – conversion tracking, retargeting.

Manage preferences via our cookie banner or your browser. We honour Global Privacy Control (GPC) signals where legally required.

12. Automated Decision-Making

We algorithmically rank designs for discovery and automatically flag potential IP or content-policy violations. You may request a human review of any automated decision that significantly affects you.

13. Children's Privacy

Custyle is not intended for children under 13 (or the equivalent minimum age in your jurisdiction). We do not knowingly collect their data. Contact support@custyle.ai if you believe a child has provided information.

14. Changes to This Policy

We may update this Policy periodically. Material changes will be announced via email or in-app notice 30 days before they take effect. Continued use after the effective date constitutes acceptance.

15. Contact Us

Last reviewed: 9 July 2025