Effective Date: 9 July 2025
Custyle ( "Custyle,""we,""us,""our" ) is an AI-powered platform that enables creators to design, personalise, and sell on-demand merchandise—starting with T-shirts—world-wide.
71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom
This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you:
It applies to all users, including those in the UK, EEA, Switzerland, the United States, Canada, and Australia. Regional disclosures appear in Section 10 .
| Category | Typical Data Points | How We Obtain It |
|---|---|---|
| Account Identifiers | name, email, username, phone | you |
| Profile & Social Info | avatar, bio, social-login ID | you / OAuth provider |
| Design Content | images, prompts, style tags, colour palettes | you & AI generation |
| Commerce Data | orders, shipping/billing address, VAT/tax ID, last-4 card digits | checkout / payment processor |
| Usage & Device Data | IP, cookies, browser, OS, referrers, clickstream | automated via cookies & SDKs |
| Coarse Geolocation | city/region inferred from IP | automated |
| Support Comms | chat logs, emails, surveys, Discord tickets | you |
| Analytics & Inferences | preference scores, trend likelihood | generated by analytics & ML |
1. Service Delivery – authenticate accounts, generate previews, process payments, fulfil and ship products.
2. AI Processing – power image generation, recommend styles, and— only if you opt-in —improve our models with anonymised training data.
3. Analytics & Product Improvement – monitor performance, debug issues, run A/B tests, and enhance recommendation algorithms.
4. Marketing & Community – send product updates, promotional emails, and Discord notifications (you can opt out at any time).
5. Legal, Security & Fraud Prevention – verify identity, resolve disputes, comply with tax/trade rules, and prevent malicious activity.
| Purpose | Legal Basis |
|---|---|
| Account creation & order processing | Contract performance |
| Fraud prevention & tax compliance | Legal obligation |
| Analytics & product R-&-D | Legitimate interests |
| Marketing emails & model training | Consent (withdrawable) |
| Recipient | Reason for Sharing |
|---|---|
| Print-on-Demand & Logistics Partners | manufacturing, packing, global shipping |
| Payment Processors (e.g., Stripe) | secure transactions, fraud screening |
| Cloud & AI Providers | hosting, model inference, CDN delivery |
| Analytics & Marketing Platforms | site metrics, attribution, retargeting |
| Support Tools | help-desk ticketing, email management |
| Affiliates / Successors | corporate restructuring, merger, acquisition |
| Public Authorities & Legal Advisors | compliance with law or to defend rights |
We do not sell your personal information.
Your data may be processed in the UK, EEA, United States, and Singapore. Where required, we rely on UK adequacy regulations, EU Standard Contractual Clauses, and/or the UK-US & EU-US Data Privacy Framework to safeguard transfers.
• Account data – retained while your account is active, then up to 24 months for tax, accounting, and dispute purposes.
• Opt-in design assets – anonymised copies kept indefinitely to maintain model integrity.
• Cookies – see our Cookie Notice for individual lifespans.
We employ TLS encryption in transit, AES-256 encryption at rest, least-privilege access controls, regular penetration testing, and vendor due-diligence reviews. No system is 100% secure—please use strong, unique passwords and enable any additional security options we offer.
| Region | Key Rights |
|---|---|
| EEA / UK / CH | access, rectification, erasure, restriction, portability, objection, automated-decision review, lodge complaint |
| California (CCPA/CPRA) | know, delete, correct, opt-out of "sharing", limit sensitive data use |
| Other U.S. States | additional rights under CO, CT, UT, VA laws |
| Marketing | unsubscribe links in every email |
| AI Training Opt-Out | toggle in Account → Privacy |
To exercise any right, email info@custyle.ai or use in-product tools.
Custyle uses:
Manage preferences via our cookie banner or your browser. We honour Global Privacy Control (GPC) signals where legally required.
We algorithmically rank designs for discovery and automatically flag potential IP or content-policy violations. You may request a human review of any automated decision that significantly affects you.
Custyle is not intended for children under 13 (or the equivalent minimum age in your jurisdiction). We do not knowingly collect their data. Contact support@custyle.ai if you believe a child has provided information.
We may update this Policy periodically. Material changes will be announced via email or in-app notice 30 days before they take effect. Continued use after the effective date constitutes acceptance.
Last reviewed: 9 July 2025