Arron Young
22h ago
Design Story
This branding mark serves as the visual anchor for the 2026 Sustainable Collection. It creates a 'Visual Hook' by merging a rigid, elongated horizontal line—reflecting the East-West structural bag—with a soft, fluid organic curve that symbolizes the XXL relaxed tote. It is a sophisticated, low-key identity designed for the modern minimalist who values both precision and comfort.
Product Specifications
The Making
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