Marcus Webb
1h ago
Design Story
This design weaponizes Gen-Z irony by cloaking the 'Midnight Howl' meme in the sophisticated visual language of a heritage fashion house. By contrasting elite Modern Serif typography with the absurd reality of 'wet dog' scent notes and glowing neon-grunge textures, we've created a piece of streetwear that demands a double-take and functions as an instant digital-age inside joke.
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