Tyler Brooks
1h ago
Design Story
This design weaponizes the 'Scientists Reveal the Hi' meme by elevating it into a mock-prestige academic publication. By blending the serious, high-brow aesthetic of a Scientific Journal with the sheer absurdity of 'studying a greeting,' it creates a high-conversion 'inside-joke' for Gen-Z creators that demands a double-take and social media engagement.
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The Making
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