Soren Lindqvist
2h ago
Design Story
This design transforms a viral internet meme into a piece of sophisticated Swiss-style typography. By framing the hyper-casual slang 'it’s mid' within the cold, authoritative structure of a scientific journal, it creates a high-tension ironic contrast that resonates with Gen-Z's witty, self-aware aesthetic. It’s an inside joke that looks like high-end graphic design.
Product Specifications
The Making
Delivery & Returns
No more products